In a recent survey, UX professionals told us that expert advice on selecting the best research methods is appreciated. Often product schedules and budgets make it difficult to decide which approaches will yield the specific user insights sought. TecEd can be your go-to resource and suggest solutions based on conducting hundreds of user research studies.
For example, TecEd helped Cengage Learning define a user research study to inform a new product and complement survey and technology research, all performed concurrently because of a tight schedule. We introduced their UX team to field research by:
- Designing the study and preparing the protocol.
- Recruiting sites where we could observe and gather requirements from representatives of the target audiences.
- Dividing the site visits between TecEd- and Cengage-led research teams.
- Conducting interpretation sessions after the site visits.
Also, check out our recent panel: Investing in User Research: Deciding what Research to Perform
Call TecEd when you could benefit from a little creative matchmaking and we’ll collaborate with you. Our goal is to help you provide successful user experiences that build your business!