News

  • Download Our Online Brochure! January 29, 2013 Need a quick overview of  TecEd’s services? Download this PDF brochure with links to more information 
  • Drivers Seek Help With Techie Cars October 8, 2012 User Interfaces of Car Infotainment Systems Require Training Should learning how to turn on the car radio or lower the windows be intuitive?   It used to be, and now many drivers are needing to ask for help.This is a great example of how usabilitytesting with drivers during the infotainment system design process can greatly improve customer ...
  • We ask the right questions! September 11, 2012 Building on decades of professional communication experience, TecEd practitioners have honed their expertise in questionnaire design, creating surveys that deliver the vital feedback necessary for business decisions. Some examples:Multiple surveys of social networking users and digital entertainment consumers for an electronics manufacturer. TecEd built scenarios and used images to help ensure the survey questions were ...
  • We’re a methodology matchmaker! September 11, 2012 In a recent survey, UX professionals told us that expert advice on selecting the best research methods is appreciated.   Often product schedules and budgets make it difficult to decide which approaches will yield the specific user insights sought.  TecEd can be your go-to resource and suggest solutions based on conducting hundreds of user research studies. For ...
  • UX Overflow? July 17, 2012 Is your UX staff working overtime, and then some? Do you lack in-house expertise for meeting all your UX research demands? Many of TecEd’s clients come to us with their overflow project work, in fact, 70% of our business is helping organizations like yours meet their UX research and design requirements.For Cisco, one of our ...
  • Are you a cyborg? Learn here… March 16, 2012 Amber Case: From Solid to Liquid to Air: Interaction Design and the Future of the Interface Keynote address at the 2012 iXDA Conference (Interaction Design Association) Amber Case is a cyborg anthropologist and user experience designer who focuses on mobile software, augmented reality and data visualization, and reducing the amount of time and space it takes for ...
  • TecEd Talks Customer Experience at SPARK March 15, 2012 TecEd Speaks at Ann Arbor’s SPARK Roundtable! Customer experience is holistic with many touch points within an organization. TecEd’s Cynthia Zimber explores what this means at the SPARK Marketing Roundtable that addresses: What Makes a Truly Great Customer Experience, and Why Does it Matter? Managing and controlling how your business interacts with your customers affects your bottom ...
  • UX is Critical to Customer Relationships February 22, 2012 Why User Experience Is Critical To Customer Relationships Cynthia Zimber comments on Brian Solis‘ article in Fast Company. TecEd likes this article in Fast Company as it gets to the heart and soul of what our business is dedicated to: the user experience! Creating a great user experience is an art and science. The flashiest ad, mobile ...
  • TecEd Partners with McGraw-Hill for ADA Compliance November 17, 2011 McGraw-Hill Education is committed to making McGraw-Hill resources accessible to as many instructors and students as possible. To launch their initial efforts to reach ADA compliance, they enlisted TecEd to conduct an accessibility assessment for their CONNECT platform. Read more here. For more information on how TecEd can help with your company’s accessibility compliance needs, ...
  • Listen to TecEd on WJR’s Internet Advisor! November 16, 2011 Have fun with TecEd on WJR Radio 760 AM . TecEd’s Cynthia Zimber explored differing perceptions of usability. Engineers and programmers may think what they designed is a breeze to use, yet the people who actually use that app or website are frustrated. What happened? Passing a QA cycle is not the same as ...
  • TecEd CEO Honored for Excellence in Research September 30, 2011 TecEd CEO and Founder Stephanie Rosenbaum Honored with Technical Communication Lifetime Achievement Award Spring, 2011 Stephanie Rosenbaum, TecEd founder and CEO, is the 2011 recipient of the Ken Rainey Award for Excellence in Research from the STC (Society for Technical Communication). Stephanie’s award cites: For her pioneering work in developing new usability research methods, her generosity in sharing insights ...
  • TecEd Client Webby Award Honoree September 6, 2011 TecEd is delighted to announce that client Plex Systems was named a 2011 Webby Awards Official Honoree earlier this year! TecEd provided usability testing services to inform design decisions for the award winning Plex Systems website redesign.
  • Forbes Report Names Ann Arbor 16th Geekiest City August 2, 2011 Ann Arbor 16th Geekiest City Recently, Forbes reported on a U.S. National Science Foundation study which identified the 20 U.S. cities with the highest concentration of workers with technology, engineering, mathematical, or science related jobs; Ann Arbor ranked 16th! TecEd is proud to represent the geeks of Ann Arbor.