Managing Successful Multinational UX Research
UXPA Conference San Diego 2022
What if your target users are all over the world and your UX group is here in the U.S.? Clearly we need to conduct user research with more than American audiences, but what’s the best way to do this? Although our goal—rigorous high-quality research that yields rich insights—applies to most UX research, many of the methods, techniques, and tips for achieving it multinationally are unique to multinational research.
In this session, you’ll learn how to manage a successful UX research project in multiple countries and languages, including research design, participant recruiting, session moderation, and data analysis/reporting. Case histories will illustrate the challenges and pitfalls you may encounter, and how to address them.
The Future of UX
This UXPA London 2014 Ignite session was designed to stimulate attendees to dream about the possible, the likely, and the probable future of UX Design – and to inspire them to be a part of making these dreams a reality. In this thought-provoking and fun presentation TecEd’s Stephanie Rosenbaum explores What Will UX Be Like 100 Years From Now?
Does Measuring the ROI of UX Motivate Management to Get Behind User Experience?
In this London UXPA 2014 Ignite session the speakers ignited the conversation and attempted to resolve the controversy around one of the pressing issues in the User Experience (UX) field: the value of the Return on Investment (ROI) of UX. In her presentation TecEd’s CEO Stephanie Rosenbaum talks about how Social ROI Can Motivate Management to Support UX.
When UX Teams Become Stage Designers: Emulating Field Research in the Usability Lab
Investing in User Research: Deciding what Research to Perform
This panel provides real-world guidelines for user experience managers and others who deal with user research budgets. It examines the relationship between methods and business strategy: how should an organization spend whatever budget it has for user research? Despite the many in-depth explorations of user experience research methodology, practitioners—especially user experience managers—still struggle with the challenge of choosing the research that will add the most value to their company’s products and services. Presented at the 2011 Usability Professionals Association (UPA) International Conference.
What is the role of translation in multinational user experience research studies?
For researchers in user experience groups at multinational companies, as well as researchers in consulting firms who perform projects for global clients. Topic discussed in 2010 at an Idea Market event.
Multiple Facilitators in One Study: How to Establish Consistency
For larger studies, assigning one facilitator may miss an opportunity, such as catching select participants or delivering timely results. This presentation provides guidelines, with case study examples, for establishing consistency in multiple-facilitator studies. Presented at the 2010 Usability Professionals Association (UPA) Conference.
Mentoring to Build UX Skills in Business Environments
Mentoring employees may be a key to business survival in today’s economy. Two experienced practitioners describe different circumstances and needs for mentoring employees and discuss what they discovered is a shared methodology for building new skills and responsibilities within their existing organizations. They also present the results of research from a survey of UX practitioners about mentoring best practices. Presented at the 2010 Usability Professionals Association (UPA) Conference.
Creating Usable Self-Service Interactions
In today’s economy, more and more of our transactions with organizations to research and purchase products and services are self-service; they involve no interaction with a human being. This paper explores people’s experiences both with self-service transactions and with processes where the interaction migrates from self-service to human mediation. Presented at the 2010 International Professional Communication Conference (IPCC).
Investing in User Research: Making Strategic Choices
This panel examines the relationship between methods and business strategy: how should an organization spend whatever budget it has for user research? Despite the many in-depth explorations of user experience research methodology, practitioners—especially user experience managers—still struggle with the challenge of choosing the research that will add the most value to their company’s products and services. Presented in 2010 at the Human Factors and Ergonomics Society (HFES) Conference.
Using “rapid experimentation” to inform customer service experience design
This case study describes how Cisco followed a “Rapid Experimentation” methodology in conducting iterative, high velocity pilot studies to inform a large global customer service experience design project. The research findings described in this case study informed the design of a better mechanism for customers to select their expected outcomes, so Cisco can provide a personalized service experience. In Human Factors in Computing Systems: CHI 2010 Conference Proceedings.
When Mobile Products Compete: Does User Experience Lose
Is the pace and competitiveness of the industry at the expense of creating a good user experience for people? This panel discussed the state of the mobile platforms, evidence of the effect of the development pace on the UX, and how app and handset developers can integrate UX methods into their rapid environments. Presented at the 2010 Internet User Experience (IUE) Conference.
Winning Budget for User Research: Is There a Silver Bullet?
This interactive discussion will explore how to identify the tangible benefits of user research to win funding. Whether dealing with internal or external clients, many of us have experienced resistance to allocating budget for user research. We’ll provide some value proposition tools and you will be able to contribute your own as we build a case for user research based on ROI and other benefits. Presented at the 2010 Internet User Experience (IUE) Conference.
Branding, Search Engine Optimization, & Usability: Competing Interests & Required Components for Success—Usability Perspective
This presentation describes how branding, SEO, & usability contribute to website success. Presented at the 2009 Internet User Experience (IUE) Conference.
