Roots in Technical Communication
Founded by Stephanie Rosenbaum in 1967, TecEd was one of the first firms to provide understandable, task-based documentation to business users of computer technology. Computers were mainframes in TecEd’s early days.
Pioneers in User Experience
As minicomputers and PCs came into use, it became increasingly clear that even the best manuals could not improve systems that were difficult to use. To help computer users, we needed to improve the interfaces themselves—and so we changed our focus to human factors and HCI (human-computer interaction). TecEd employees trained in HCI and usability evaluation. We became charter members of the Usability Professionals’ Association. Not surprisingly, many important techniques—such as task analysis and information architecture—are common to both human factors and documentation. Documentation is now embedded in the interface; the interface is how people and products communicate.
TecEd is now a 12-person firm with offices in Ann Arbor, Michigan; Palo Alto, California; and Rochester, New York. Our practice is 90% user-centered design and user research, and 10% content development.