Field Research

In field research, user researchers observe people in their everyday situations (homes, workplaces, schools) to learn their normal or natural behavior. Through direct observation and interaction in the users’ “real-life” context, researchers can learn how this context affects product use, including motivations, constraints, and workarounds. This research builds a deeper understanding of the relationship between users’ work and their environment, resulting in designs that increase user satisfaction with products.

TecEd’s field research methodology is a condensed form of ethnographic interviewing and contextual inquiry, methods adapted from the fields of psychology, anthropology, and sociology.

• The ethnographic interviewing component helps researchers learn how users’ context, and their view of their context, influence their needs and preferences for tools and applications to support specific aspects of their daily life.
• The contextual inquiry component enables researchers to observe how users perform specific tasks in their own environment, where the user is the expert and a partner in the research.

In classic versions of these methods, researchers enter the situation with a “blank slate” and spend a great deal of time building sufficient understanding to learn what questions to ask and what issues to research. To support the project budget and schedule constraints of commercial product development, we condense these methods by refining the scope to a small sphere of the user’s life: the tasks and situations that concern us for product design purposes.

The research builds a deeper understanding of the relationship between users’ work or activities and their environment, resulting in designs that create great user experiences.