Focus Groups and Usability Testing: Yes There is a Difference

Focus Groups vs. Usability Testing In our work with clients from a range of industries, we’ve often picked up on an understandable confusion between the definition of the terms “Focus Groups” and “Usability Testing.” In some cases, we hear people using the two terms interchangeably, as if they have the same meaning. This confusion is understandable because: Both focus groups and usability testing are user research techniques that involve assembling ... Read More >