During these challenging times, you may still need to move forward with marketing planning and strategic product development that require voice of the customer or target market insights. While face-to-face participant sessions in the research lab or field (home/business/public place) are not possible, there are many effective remote research opportunities available that can move your product initiatives forward. Remote UX research can address specific ... Read More >
Oct 12
Automotive In-Vehicle User Experience Testing Tips
Automotive User Experience Testing Considerations User experience research and testing with automotive systems often involves special considerations and challenges that don’t apply with in-lab testing. On your journey to learn from users what they view as an excellent customer experience here are some things you may need to consider: Off-road or on? Some tasks need to be performed while the participant is actually driving, but many can be performed in a ... Read More >
