Stephanie Rosenbaum
Stephanie Rosenbaum is TecEd’s CEO. Under her direction, TecEd has evolved to its current role as a leader in user experience, supporting products in technology, healthcare, e-commerce, mobile, and other industries with user research and UI design.
Stephanie has spearheaded usability and user experience projects for Varian Medical Systems, Google, the Washington Health Benefit Exchange, Ford Motor Company, Epocrates, American Academy of Ophthalmology, Philips Healthcare, ADP/Advanced MD, AlertWatch, and BlueCross/BlueShield. She regularly delivers presentations and workshops for the User Experience Professionals’ Association (UXPA), ACM SIGCHI (Computer Human Interaction), and the Human Factors and Ergonomics Society.
A Fellow of the Society for Technical Communication, Stephanie received the STC’s 2011 Rainey Award for Excellence in Research, and was awarded an IEEE Millennium Medal in 2000. Stephanie’s many publications include an invited chapter on “The Future of Usability Evaluation” in Maturing Usability. With Chauncey Wilson, she contributed a chapter to Cost-Justifying Usability: An Update for the Internet Age.
Cynthia Zimber
TecEd’s Vice President of Business Development, Cynthia Zimber, has more than thirty years of experience in Fortune 1000 technology and software channel sales management, as well as marketing and business development for both established and startup companies. Following a career in retail and consumer marketing management roles, she entered the technology solutions arena in Silicon Valley and led national sales teams for software developers. As a business consultant, Cynthia provided sales and marketing expertise to technology solutions companies in diverse categories, including content and document management, call center solutions, programming tools, mobile platform application development, and search engine, portal, community and email marketing. Cynthia has also worn the hat of entrepreneur and has co-founded several consumer product and online companies.
From experience shipping a product that buyers could not easily assemble, she was able to fully appreciate the value of incorporating end-users in the early design phase. Usability testing with target consumers would have saved time and money winning back frustrated customers!
User Experience Practitioners
Jason Withrow
Jason is a highly experienced UX practitioner, business analyst, web developer, project manager, and educator. He has over 19 years of experience in the industry, in positions ranging from information architect to senior business analyst to project manager / team lead. He has worked on projects for over one hundred companies and organizations, including Becton Dickinson, Owens Corning, Mercedes-Benz, the M Den, Stanford Engineering, and numerous schools at the University of Michigan.
Jason is also a faculty member in the Web Design & Development program at Washtenaw Community College (WCC) and has taught graduate-level user experience courses at the University of Michigan. His undergraduate courses cover a wide variety of topics, ranging from user experience and business analysis to web marketing and analytics. He has also facilitated workshops and training sessions for a variety of companies and organizations.
Jason’s educational background includes an MSI (Master of Science in Information) from the University of Michigan and a Master’s degree in Psychology from the University of Akron.
Susanne Jul, PhD
Susanne Jul has been a regular contributor to TecEd since 2004. A creative and insightful user experience researcher and designer with more than twenty years of practice, she integrates ethnographic, contextual, and survey research methods with iterative development techniques such as participatory design, rapid prototyping, and agile development to produce user interface designs that meet users’ needs while accommodating engineering constraints.
Susanne’s diverse portfolio of past projects includes designing and facilitating a series of two-day requirements elicitation workshops for a national super computing network, directing user research and design of operational and scientific user interfaces for a national oceanographic data collection and dissemination system, and user research and design of an SMS-based reporting system for village health workers in Cambodia. She has worked with of business, non-profit, and research institutions, including Autodesk, Cisco Systems, Deloitte & Touche, InSTEDD, the American Red Cross, the San Diego Supercomputer Center, and Scripps Institute of Oceanography. Susanne holds a PhD in Computer Science (specializing in human-computer interaction) from the University of Michigan and a BA in Theatre Arts from the University of Minnesota.
Caroline Jarrett
Caroline has been associated with TecEd since early 2005. After 13 years as a project manager of computer systems integration projects, she now focuses on “what systems are for” instead of “how systems are put together.” Caroline is an expert in evaluation and design of paper and web forms, and effective implementation of business process that includes forms. Her interest in forms has led to a parallel interest in surveys, and she is writing a book about using surveys in user experience.
A citizen of the United Kingdom and founder of Effortmark Limited, Caroline has also tutored for the Open University in Project Management and in User Interface Design and Development. She is co-author of “User Interface Design and Evaluation” (Morgan Kaufmann, 2005) and “Forms That Work: Designing Forms for Usability” (Morgan Kaufmann, 2008).
Caroline is a Fellow of the Society for Technical Communication, a Member of the Association for Project Management, a Member of the British Computer Society (Chartered Engineer) and an Associate Member of the Market Research Society. She has an M.A. in Mathematics from Oxford University and an MBA from The Open University.
Ethan Newby, PhD
Ethan has been associated with TecEd since 1999. He specializes in statistical analysis and has been working as an independent consultant in usability for over 10 years. He performs usability evaluations, including lab and field testing, surveys, user profiles, server log analysis, and heuristic evaluations. His statistical analysis experience includes ANOVA, multiple regression and correlation, summary statistics (e.g., mean, standard deviation), non-parametric analyses (e.g., chi-square, Wilcoxon, Kruskall-Wallis), cluster analysis, and multi-dimensional scaling.
Ethan earned an undergraduate degree in psychology from the University of California, San Diego, and a PhD in cognitive psychology from the University of California, Berkeley. He currently teaches statistics in marketing research methods as an Adjunct Professor at Dominican University of California.
Support
Paul Ott
Paul joined TecEd in 1997. He has worked in desktop, server, virtualization and network design, and support for two decades. He has been certified as a Cisco CCNP and CCDP and is a Microsoft MCSE. Paul completed two Bachelor’s degree programs at the University of Michigan in Computer Science and Economics. He has contracted for several Fortune 500 companies and numerous small and midsize businesses over the past twenty years, and he has worked as an instructor in the Computer Science programs at two Michigan colleges. Paul now uses his extensive experience to assist TecEd and its clients with the unique technical aspects of usability studies.
