Today’s drivers have high user experience expectations when they step behind the wheel of a new vehicle – in fact UX has become one of the hottest terms in the auto industry. According to WardsAuto, “…user experience designers are becoming more important to a vehicle’s success than exterior designers.” More than ever before it is critical for automotive designers and engineers to simplify vehicle connectivity with personal devices like smartphones, information displays and driver-assisted features, and TecEd helps them meet that challenge with car clinics and other expert research.
In-vehicle usability testing of infotainment system and phone pairing
Automotive UX Research Expertise
Engineers, product and UX designers benefit from learning from actual drivers what works and what doesn’t with interactive features of the car’s infotainment and other systems. Our team is proficient in designing and conducting automotive UX research that provides these insights – and we recruit participants that are an excellent match to your target audience profiles for the car clinics we design and conduct.
Types of car clinics and other automotive research we’ve executed:
- In-lab usability testing of head unit, steering wheel and cluster prototypes with a simulated driving experience
- In-vehicle usability testing and benchmarking of prototypes and apps including phone pairing, radio and navigation user interfaces
- On-the-road in-vehicle usability testing and ethnographic research
- Heuristic/expert evaluation by senior level UX consultants
Contact Us to share your automotive research initiative and let’s discuss what we can do for you!
