Self-Service Design Matters “You may not have heard of service design yet, but I’d argue that it’s the most important design sub-specialty in the business world today.   Service designers create intangible experiences: the series of interactions that you have as you book a flight, pay a bill, get a driver’s license, or go to the doctor…service design is critical to customer experience.”  Forrester Research’s Kerry Bodine in her Customer Experience Day ... Read More >