During these challenging times, you may still need to move forward with marketing planning and strategic product development that require voice of the customer or target market insights. While face-to-face participant sessions in the research lab or field (home/business/public place) are not possible, there are many effective remote research opportunities available that can move your product initiatives forward. Remote UX research can address specific ... Read More >
Oct 12
Automotive In-Vehicle User Experience Testing Tips
Automotive User Experience Testing Considerations User experience research and testing with automotive systems often involves special considerations and challenges that don’t apply with in-lab testing. On your journey to learn from users what they view as an excellent customer experience here are some things you may need to consider: Off-road or on? Some tasks need to be performed while the participant is actually driving, but many can be performed in a ... Read More >
Oct 16
UX Self-Service Design Basics
Self-Service Design Matters “You may not have heard of service design yet, but I’d argue that it’s the most important design sub-specialty in the business world today. Service designers create intangible experiences: the series of interactions that you have as you book a flight, pay a bill, get a driver’s license, or go to the doctor…service design is critical to customer experience.” Forrester Research’s Kerry Bodine in her Customer Experience Day ... Read More >
Oct 10
5 Things Product Developers Tell Us About User Research
In today’s environment product development teams are charged with building products—websites, web-based applications, mobile apps, software and devices —that deliver the best customer experience to the market. These customer experiences increasingly occur on multiple devices, in a wide variety of environments, and with new models of interaction. Given this common scenario, how can a product team know if the customer experience is consistent across all ... Read More >
Aug 22
A Can’t-Miss UX Resource Spotlights the Customer
Through our various user research projects related to product, application and website development, our passion is to integrate human factors and the voice of the customer in the design to help satisfy customers and keep them coming back. Because of this commitment, when we hear about resources that affirm the priority of customer experience, we stand up and take notice. That’s why we’re sharing news of an insightful book entitled “Customers Included: How to ... Read More >
