During these challenging times, you may still need to move forward with marketing planning and strategic product development that require voice of the customer or target market insights. While face-to-face participant sessions in the research lab or field (home/business/public place) are not possible, there are many effective remote research opportunities available that can move your product initiatives forward. Remote UX research can address specific ... Read More >
Aug 13
Is the marriage of UCD with an Agile development process possible?
UCD with Agile Development Process is Possible! The Agile methodology has taken the software development world by storm over the last two decades, and with good reason. The focus on iterative and incremental development, cross-functional teams, and working software over laborious documentation fits well with our need to respond rapidly to an ever-changing technological landscape. However, the move to Agile has left many product owners, development teams, and ... Read More >
Oct 10
5 Things Product Developers Tell Us About User Research
In today’s environment product development teams are charged with building products—websites, web-based applications, mobile apps, software and devices —that deliver the best customer experience to the market. These customer experiences increasingly occur on multiple devices, in a wide variety of environments, and with new models of interaction. Given this common scenario, how can a product team know if the customer experience is consistent across all ... Read More >
