During these challenging times, you may still need to move forward with marketing planning and strategic product development that require voice of the customer or target market insights. While face-to-face participant sessions in the research lab or field (home/business/public place) are not possible, there are many effective remote research opportunities available that can move your product initiatives forward. Remote UX research can address specific ... Read More >
May 29
Focus Groups and Usability Testing: Yes There is a Difference
Focus Groups vs. Usability Testing In our work with clients from a range of industries, we’ve often picked up on an understandable confusion between the definition of the terms “Focus Groups” and “Usability Testing.” In some cases, we hear people using the two terms interchangeably, as if they have the same meaning. This confusion is understandable because: Both focus groups and usability testing are user research techniques that involve assembling ... Read More >
