Through our various user research projects related to product, application and website development, our passion is to integrate human factors and the voice of the customer in the design to help satisfy customers and keep them coming back. Because of this commitment, when we hear about resources that affirm the priority of customer experience, we stand up and take notice. That’s why we’re sharing news of an insightful book entitled “Customers Included: How to ... Read More >
May 9
When “UX” Really Means “User Expectations”
Real User Expectations I recently attended the 2013 Digital Day event sponsored by Adcraft Club of Detroit. Held last week, the keynote speaker was John Battelle, Federated Media’s Chairman and CEO and multiple digital entrepreneur who helped launch Wired magazine. Battelle’s remarks covered a lot of ground: from the origins of the banner ad (first deployed by the first commercial web magazine “Hotwired” in 1994) to the proliferation of big data (on average ... Read More >
