During these challenging times, you may still need to move forward with marketing planning and strategic product development that require voice of the customer or target market insights. While face-to-face participant sessions in the research lab or field (home/business/public place) are not possible, there are many effective remote research opportunities available that can move your product initiatives forward. Remote UX research can address specific ... Read More >
Feb 13
Managing Successful Multinational UX Research
What if your target users are all over the world and your UX group is here in the U.S.? TecEd’s multinational clients need to conduct user research with more than American audiences, but what's the best way to do this? Although our goal—rigorous high-quality research that yields rich insights—applies to most UX research, many of the methods, techniques, and tips for achieving it on a global scale are unique to multinational research. This post describes ... Read More >
Mar 15
What Are the Challenges of Mobile App Localization? Part Two
An International Localization Case Study in Four Parts; Part Two What are the requirements for a mobile app to be successful in multiple languages? This is the second post in which we address that question as we describe UX research on localization that TecEd and Cisco worked on together. Cisco Systems developed a mobile application, SalesConnect, for its internal sales force of tens of thousands, as well as partners across the globe. Before investing in ... Read More >
Sep 18
The Wisdom of Integrating Branding and User Research
What is a Brand? A generally accepted definition of the term “brand” is “the emotional relationship a product, company, organization or even person has with their customers, audiences, consumers, and larger community.” This is a definition modified from several sources including Marketingspot. In terms of the brand of a product, application or website, a brand elicits thoughts, perceptions, emotions, and responses from customers, or users. Responses ... Read More >
Aug 8
Which Comes First – Personas or User Stories?
Personas or Users? TecEd has teamed with clients on hundreds of research projects and in many cases, our researchers use the techniques of user modeling. The process of user modeling identifies the typical “personas” of the website or application being studied, and puts the focus on each persona’s goals for interacting with the application. What’s important to note is that the concept of a “persona" -- an archetypical user of a website or product – is ... Read More >
