Focus Groups vs. Usability Testing In our work with clients from a range of industries, we’ve often picked up on an understandable confusion between the definition of the terms “Focus Groups” and “Usability Testing.” In some cases, we hear people using the two terms interchangeably, as if they have the same meaning. This confusion is understandable because: Both focus groups and usability testing are user research techniques that involve assembling ... Read More >
May 15
Why Wear the User’s Hat? 3 Reasons to Perform Heuristic Evaluation
Heuristic Evaluation is Worth It Performing a heuristic evaluation is a low-cost, time-efficient technique for discovering usability problems in a product user interface. Evaluators examine the interface, comparing its design to a list of heuristics, or usability guidelines. Technology developers want their products to be successful. The goal is to deliver an application that increases user productivity. When the application also increases user ... Read More >
