Embrace User-Centered Design Do you remember the first time you looked at your website through the eyes of a customer? It can be haunting to watch someone struggle to accomplish a critical task, and finally declare they’d give up in frustration. This is the defining moment when some organizations decide it’s time to embrace user-centered design (UCD) and build a culture that will nourish and sustain it. How to get started: But what’s the best way to go ... Read More >
Apr 30
In Business Matters, it’s the User that Matters
We enjoyed this recent UX Matters post by Baruch Sachs. The article was posted earlier this month on the UX community website, and is the second in a series about what makes a great UX consultant. The article makes the case that effective UX consultants should know how to collaborate, communicate well, and not so much educate, but inspire clients to develop amazing user experiences for a product, application, or Web site. The UX Matters article is a ... Read More >
