During these challenging times, you may still need to move forward with marketing planning and strategic product development that require voice of the customer or target market insights. While face-to-face participant sessions in the research lab or field (home/business/public place) are not possible, there are many effective remote research opportunities available that can move your product initiatives forward. Remote UX research can address specific ... Read More >
Feb 13
Managing Successful Multinational UX Research
What if your target users are all over the world and your UX group is here in the U.S.? TecEd’s multinational clients need to conduct user research with more than American audiences, but what's the best way to do this? Although our goal—rigorous high-quality research that yields rich insights—applies to most UX research, many of the methods, techniques, and tips for achieving it on a global scale are unique to multinational research. This post describes ... Read More >
Apr 20
What Are the Challenges of Mobile App Localization? Part Four
An International Localization Case Study: Final Part Four What are the requirements for a mobile app to be successful in multiple languages? This is the fourth post in which we address that question as we describe UX research on localization that TecEd and Cisco worked on together. Cisco Systems developed a mobile application, SalesConnect, for its internal sales force of tens of thousands, as well as partners across the globe. Before investing in costly ... Read More >
Mar 29
What Are the Challenges of Mobile App Localization? Part Three
An International Localization Case Study in Four Parts; Part Three What are the requirements for a mobile app to be successful in multiple languages? This is the third post in which we address that question as we describe UX research on localization that TecEd and Cisco worked on together. Cisco Systems developed a mobile application, SalesConnect, for its internal sales force of tens of thousands, as well as partners across the globe. Before investing ... Read More >
Mar 15
What Are the Challenges of Mobile App Localization? Part Two
An International Localization Case Study in Four Parts; Part Two What are the requirements for a mobile app to be successful in multiple languages? This is the second post in which we address that question as we describe UX research on localization that TecEd and Cisco worked on together. Cisco Systems developed a mobile application, SalesConnect, for its internal sales force of tens of thousands, as well as partners across the globe. Before investing in ... Read More >
Mar 1
What are the Challenges of Mobile App Localization? Part One
An International Localization Case Study in Four Parts What are the requirements for a mobile app to be successful in multiple languages? Beginning with this post, we address that question as we describe UX research on localization that TecEd and Cisco worked on together. Cisco Systems developed a mobile application, SalesConnect, for its internal sales force of tens of thousands, as well as partners across the globe. Before investing in costly ... Read More >
Mar 18
Usability Insights Made Easy with Crazy Egg
Usability Insights: Crazy Egg When I first heard about a tool called “Crazy Egg,” I thought maybe I’d logged into the wrong webinar. But when the presenter started talking about how she’d used Crazy Egg to make decisions about placing strategic content on their site, I perked up. By the end, I’d signed up for my own Crazy Egg account, and I’ve used it on many projects since. Read on to receive more usability insights and to find out why Crazy Egg should be in ... Read More >
Jun 26
UX and ROTI: What’s Your Return on Testing Investment Success Story?
What’s the value of a website or application with a great user experience? This compelling question should be driving all product launch strategies. The answer could be worth a half-million dollars. When TecEd presented at the 2011 Internet User Experience Conference in Ann Arbor, Michigan, we explored this very question which is still relevant today. Our presentation about winning stakeholder support for UX research budgets shared findings from ... Read More >
